Executive Management

Mr. George joined SNDL as Chief Executive Officer in January 2020 and has over 20 years of experience in alternative investments and evaluating opportunities across the capital structure of North American companies with a focus on real assets. He has worked in management and board capacities focused on restructurings and operational turnarounds, affecting corporate action, and implementing governance policies to maximize shareholder value.

Mr. Keough joined the company as Chief Financial Officer in May 2018. Mr. Keough began his career with KPMG and E&Y in Canada and Europe. Prior to joining SNDL, he served for 20 years as CFO of a diversified private company with operations in energy, real estate and hospitality.

Mr. Robson has worked extensively over the last decade in cannabis science, focusing on research and development, proprietary extraction processing and medical application. Since co-founding Valens in 2012 and moving from the role of COO to CEO in 2017, he has demonstrated his expertise in plant genetics and extraction processes, bringing a strong competitive advantage to develop and operate proprietary technologies exclusive to Valens.

Ms. Kiziak joined SNDL as President, Cannabis Retail in March 2022, and is also the Chief Executive Officer of Nova Cannabis. Ms. Kiziak previously served as Chief Operating Officer of Nova and was President of Alcanna's cannabis division while Nova was a wholly-owned Alcanna subsidiary. Before Alcanna, Ms. Kiziak was the Vice President of Human Resources and Safety for Corrosion and Abrasion Solutions Ltd. from 2013 until 2017 which included a secondment into operations to lead a business transformation.

Mr. Vander joined the SNDL in March 2022 as President, Liquor Retail after serving this role at Alcanna since 2019. Previously, Mr. Vander served as Chief Executive Officer of Canadian Liquor Retailers Alliance and prior to that, as Chief Executive Officer of Ace Liquor Corporation. Mr. Vander has 20 years of experience in the liquor industry holding various positions in operations, marketing and business development.

Mr. Hellard joined the company as the Chief Marketing and Product Officer in March 2018 and became Chief Strategy Officer in May 2021. Mr. Hellard has overseen the development of the company’s brand and product portfolio for the past 4 years. Prior to SNDL, he spent 5 years as the President of AppColony, a digital marketing and product development agency.

Mr. Madan joined SNDL in March 2022 as Chief Information & Digital Officer. He served as Senior Vice President and Chief Information Officer at Alcanna since 2018, while leading the technology team in various roles at Alcanna since 2014. Robbie has over 20 years of experience in the technology industry with multiple Fortune 500 companies.